Maison Francis Kurkdjian - APOM

.new fragrance
Maison Francis Kurkdjian APOM
*A New Fragrance for Fluid Souls

written Amanda Mortenson

Francis Kurkdjian rewrites the scent narrative with APOM, channeling pure energy into a fragrance that lives and breathes fluidity and self-expression.

APOM, short for "A Part of Me," acts as an open call to express your inner world through scent. This version blends its deep roots with a sharp, contemporary edge, capturing a vibe that’s fully in the now while still echoing its origins. APOM speaks as an olfactory manifesto for those who carve their own path.

Maison Francis Kurkdjian
APOM

This fragrance fuses with the skin, amplifying the wearer’s natural essence. It embodies individuality, free from traditional labels.

APOM taps into the personal side of fragrance, inviting a journey of self-exploration and identity expression. Launching on September 2, 2024, this scent becomes a tool for those looking to express their individuality, with sizes tailored to fit any lifestyle.

Kurkdjian approaches perfumery as an art, with APOM acting as a reflection of self—dynamic, evolving, and deeply connected to who you are. APOM transcends the typical fragrance, serving as a powerful medium for carving out your place in the world.

Francis Kurkdjian pushes APOM beyond the bottle, teaming up with filmmaker Cyril Teste to create a five-minute film that captures the fragrance’s core.

The film unfolds with intentional pacing, pulling the viewer into the narrative that shaped the scent, showcasing the precision and artistry behind APOM’s creation.

APOM takes form as a unified fragrance, merging the essence of the original pour Femme and pour Homme into a single experience. It opens with a burst of neroli, sharp and radiant, setting a bold tone. As it evolves, orange blossom and lavender intertwine, balancing floral sweetness with aromatic depth. Vanilla and white musk anchor the scent, adding warmth and depth, with ylang-ylang providing a bright, uplifting touch.

Maison Francis Kurkdjian
APOM

all images
Maison Francis Kurkdjian, 2024
video animation lemilestudios

Maison Francis Kurkdjian - Dawn + Dusk

.new collection
Maison Francis Kurkdjian
*Odes to Dawn + Dusk

written Sarah Arendts

In the labyrinth of Maison Francis Kurkdjian’s artistic vision, Paris is the soul-stirring muse behind the brand’s most iconic fragrances, Petit Matin and Grand Soir. Conceived in 2016 by the master perfumer himself, Francis Kurkdjian, these fragrances are vivid narratives capturing the city’s ephemeral beauty from the break of dawn to the depths of dusk.

“Grand Soir takes the stage, embodying the intoxicating allure of Paris as evening unfolds.”

Petit Matin kicks off the olfactory journey with a burst of musky, citrus freshness that mirrors the pristine glow of Paris at daybreak. Imagine wandering through the silent streets, the city awash in a golden light, with the promise of adventure lingering in the air. This scent encapsulates that moment, blending notes of orange blossom, litsea cubeba, and lavender with a musky base of AmbroxanTM to create a fragrance that’s all about the joyous anticipation of a new day.

Maison Francis Kurkdjian
Grand Soir

As the day fades, Grand Soir takes the stage, embodying the intoxicating allure of Paris as evening unfolds. It’s an amber, woody concoction that evokes the sensation of the city’s vibrant nightlife, its streets buzzing with endless possibilities. The initial notes of cistus labdanum, paired with lavender and cinnamon leaf, gradually give way to a warm, vanilla-amber base, enveloping the wearer in a sensuous embrace. It’s a scent that’s not just worn; it’s experienced, inviting you into the night with a promise of mysteries waiting to be unraveled.

Both, Petit Matin and Grand Soir are olfactory monuments to the moments that define the rhythm of Parisian life.

Through these creations, Maison Francis Kurkdjian offers an intimate glimpse into the city’s dual nature – its capacity for serene mornings and its penchant for enigmatic evenings. Each fragrance tells a story of time and place, capturing the essence of Parisian elegance and the transient beauty of everyday moments.

Maison Francis Kurkdjian
Petit Matin

Maison Francis Kurkdjian
Petit Matin + Grand Soir

Maison Francis Kurkdjian challenges the wearer to see Paris in a new light—to find beauty in the fleeting moments, from the first light of dawn to the allure of twilight.

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Maison Francis Kurkdjian, 2024

Ferragamo Red Leather 2024

.new collection
Ferragamo Red Leather
Exploring Sensuality + Tradition

written Monica de Luna

Launching into the fragrance fray, Ferragamo Red Leather rips open a fresh page in the men's scent narrative. This latest concoction is a slick fusion of Salvatore Ferragamo's legendary craftsmanship with a zesty twist of modern flair. It's a bold move, blending deep-rooted tradition with the pulse of now, all bottled up in a scent that whispers tales of elegance redefined for today's man.

Red Leather captures the essence of a man who navigates his path with authenticity, confidently embracing his desires with an ease that's both effortless and genuine.

Ferragamo
Red Leather 2024

Diving into this scent's heart is a wild ride — part discovery, part return to roots.

Red Leather is a nod to the raw power of red - the color of passion, effortless Italian cool, and undeniable sex appeal. This blend is an audacious concoction of aromatic, floral, and leather notes, mingling to spin a tale of complexity and energy that truly captures the vibe of the modern man.

Kicking off with a zing of ginger, bergamot, and mandarin, the opening notes hit you with a freshness bomb, blazing a trail like the crack of dawn's first light. This citrus blast is the ultimate hype man, hinting at the warmth and richness waiting to unfurl, leading you by the nose into the fragrance's beating heart.

At its essence, Ferragamo Red Leather gets deep with jasmine absolute, flirts with the understated chic of orris, and throws in a dash of rosemary's green vibrancy. This core is a mosaic of aromas, where floral meets aromatic in a dance that vibes with the raw power and zest of its components.

Grounding this sensory journey, the base hits with vetiver, sandalwood, and a smooth leather vibe. It's where the essence plants its roots in the gritty, smoky whispers of vetiver, melts into the lush embrace of sandalwood, and wraps itself in the raw, masculine hug of leather. This base is the bold signature of the fragrance's depth and intricacy, leaving a mark that clings to you like an echo of a memory, swathing you in a layer of allure and heat.

Ferragamo Red Leather pays homage to Ferragamo's artisanal legacy while defiantly stepping into the new, sculpted for the man who glides through life with natural confidence and a genuine spirit, crafting an innovative twist on sensual sophistication and understated luxury.

This scent resonates with those who cherish the subtleties of expert perfumery, those in pursuit of aromas that weave a narrative, and those who honor the sacred bond between timeless tradition and innovation.

Ferragamo
Red Leather 2024

Ferragamo
Red Leather 2024

Ferragamo's journey continues, evolving legacy with Red Leather, marrying excellence with innovation. It beckons men globally to embrace their desires, cloaked in the fragrance's distinct elegance and warmth.

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FERRAGAMO
Red Leather Launch, 2024

Ormonde Jayne London Unveils ARABESQUE

New Collection
Ormonde Jayne London
*ARABESQUE

written Mark Ashkins

As the digital age accelerates, casting fleeting trends in its wake, Ormonde Jayne London emerges from the haze. It's more than a brand; it's a siren song, drawing you into a journey where every note unfolds a chapter, narrating a story drenched in evocative fragrances.

Ormonde Jayne introduced "ARABESQUE" to its iconic "Four Corners of the Earth" collection, promising an odyssey not just for the senses but for the soul.

ARABESQUE
Ormonde Jayne London

launched September 2023
collection Four Corners of the Earth

(c) Ormonde Jayne London

Drawing inspiration from the enigmatic wonders of the Middle East, "ARABESQUE" is more than just a scent; it's an experience. The fragrance mirrors the intricate designs found in Islamic art, weaving an intricate tapestry of flowers, fruits, and woods. It's a homage, a love letter, and an open invitation to explore the lands where tradition and modernity coexist in harmonious rhythm.

As you uncap the bottle, you're greeted with a top note that is nothing short of vivacious. The zesty burst of blackcurrant dances gracefully with the sun-soaked Italian bergamot. Add a hint of the fieriness of black pepper, and you have an opening that is as effervescent as it is evocative. But just as in any narrative worth its salt, there's an unexpected twist – the whisper of saffron, adding depth and allure.

The heart of the fragrance blooms like a midnight desert flower, delicate yet profound. Jasmine and rose absolutes unfurl, painting the air with their rich, intoxicating sweetness. Their presence is an olfactory ballet, seamlessly choreographed to evoke a deep sense of well-being and serenity.

But, like the mysterious tales of Scheherazade, the story doesn’t end there. Delving deeper, the base reveals a symphony of scents that anchor the entire experience. The velvety musk, the earthy moss, the robust patchouli, and the enigmatic Oudh come together to form a foundation as timeless as the tales of the Arabian Nights themselves.

(c) Ormonde Jayne London

In the words of the perfumers themselves, "ARABESQUE" is sultry, intricate, and mesmerising. This fragrance doesn't merely sit on the skin; it melds with it, becoming an intimate part of one's narrative. Belonging to the Amberesque/Floral fragrance family, this scent is a testament to Ormonde Jayne London's legacy of crafting fragrances that aren't just remembered but revered.

Are you ready to journey through the deserts, to dance under the starry night, and to be enchanted by tales as old as time? "ARABESQUE" isn't just a fragrance; it's an adventure waiting to be had.