Emporio Armani Spring Summer 2025

*New Collection
Emporio Armani SS 2025
Embracing Boundless Horizons

written Amanda Mortenson

The Emporio Armani’s Spring/Summer 2025 collection is a breath of fresh air, taking the quintessential Armani man out of the urban jungle and into the heart of nature.

Gone are the constraints of city life. Instead, the Emporio Armani man saddles up and ventures into the open, rediscovering a life that syncs with the natural elements. The horizon is no longer a skyline of steel and glass, but a landscape of endless possibilities, bathed in the warm hues of wheat, sand, and sun-drenched chalk. Touches of lavender and bougainvillea breathe life into the palette, adding vibrant strokes to the otherwise organic color scheme.

The fabrics tell a story of their own—an artisanal blend of the lightest wools and silks, robust linens and hemps, and sumptuous suedes. The materiality of the collection is grounded in nature, with pieces that flow and breathe, perfectly designed for the airy freedom the collection embodies. Jackets with dropped shoulders and low buttoning give off a relaxed vibe, while blousons with elasticated waists mimic the lightness of shirts. Tunics made from malfilé linen feel like a soft breeze against the skin, an ode to comfort and effortless elegance.

This season’s trousers are a standout, drawing heavily on equestrian influences. Straight and soft, with high waists designed to be worn folded over, they come to life with buttons and zips at the cuffs, gathering volume and emphasizing their constructed, yet fluid nature.

The country and horseback theme continues with leather Bermuda shorts paired simply with a woven straw hat and cowboy bag, capturing the essence of rustic charm.

Does Emporio Armani forget the joy of summer? No way! The collection's vision of freedom extends to womenswear in a riot of bright colors and light-as-air fabrics. The women’s pieces rejoice in the same ethos of liberation, with flowing lines and fluid fabrics that dance with every movement. Jackets, long skirts, trousers, and tops are designed to caress the body, expressing a style that is both loose and instinctive, echoing the carefree spirit of the season.

also read
EMPORIO ARMANI Spring/Summer 2024 Review

Emporio Armani
Spring/Summer 2025

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Emporio Armani’s Spring/Summer 2025 collection is a call to abandon the rigidity of city life and embrace a softer, more sensual way of living. The collection is a reminder that true freedom lies not in the boundaries of our cities, but in the vast, unbounded landscapes of our world and our imaginations.

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SS 2025 Runway (c) Emporio Armani

Emporio Armani's Atlantic FW24

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Emporio Armani ATLANTIC
Charting New Sartorial Horizons in Fall/Winter 2024/25

written Sarah Arendts

Emporio Armani's Fall/Winter 2024/25 Men’s Collection, christened Atlantic, is a narrative woven into the very fabric of maritime adventure and open-minded exploration. Set against the backdrop of a wintry, tumultuous sea, the collection takes us on a sartorial voyage across the rugged elegance of oceanic life, merging the realms of the seafarer with urban sophistication.

As models walked the runway, transformed into a ship's deck, each step echoed the collection's central theme - a journey across the ocean.

The models, dressed as sailors, cabin boys, engineers, and officers, brought to life a maritime epic through the unmistakable lens of Armani's aesthetic. The silhouettes were bold and unapologetic, with broad, well-defined shoulders 'anchored' by lace-ups with high soles, transforming into soft boots when paired with gaiters. This interplay of style and functionality was a nod to the ruggedness and practicality of sea life.

The harbourside elegance was palpable in every piece - long coats, abbreviated jackets, trousers with generous volumes, and greatcoats, all reminiscent of those brave enough to cross seas. Leather sailor jackets and hats paid homage to a timeless dress code, while gilets and bibs layered over jackets and peacots added layers of functionality. In a striking departure from convention, shirts were replaced by tops in matching fabrics to blazers and trousers, presenting a new, decisive monochrome uniform.

Emporio Armani's palette for "Atlantic" was a deep, mysterious mix of navy blue, steel grey, ice white, and midnight black, reflecting the profound depths of the ocean. This chromatic narrative was enhanced with tweed motifs, pinstriping, and flocking, all unified in singular color schemes. The metallic embroidery on jackets, shirts, and coats added an adventurous flair, reminiscent of the sea's transformative impact on ships.

A standout feature of the collection was its bold approach to gender fluidity. Emporio Armani redefined traditional gender boundaries by adapting and re-proportioning select garments for women, blending them seamlessly into the collection. This radical move not only challenged the norms of masculine and feminine fashion but did so with a natural elegance, epitomizing Armani's commitment to exploring new horizons in fashion and identity.

Bags resembling hand luggage with robust mesh details, and large seabags, were integral parts of the collection's narrative. For women, the incorporation of stiletto heels alongside rugged attire boldly stated that strength and femininity are not at odds but can coexist harmoniously.

Emporio Armani
Runway Fall/Winter 2024/2025

Emporio Armani's Atlantic show was a celebration of the adventurous spirit, a tribute to the resilience and romance of the sea translated into fashion. This collection is a beacon of innovation, steering menswear into unexplored territories where adventure and elegance coexist, where masculine and feminine lines blur, and where fashion is a reflection of identity and aspiration.

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FW 2024/2025 Runway (c) Emporio Armani, SGP

Emporio Armani Spring Summer 2024

*New Collection
Emporio Armani S/S 2024
A Whimsical Journey on Air

written Sarah Arendts

Leaning into the terraces of a sun-kissed Riviera or coasting through the bustling streets of Marrakech, there's an ephemeral touch to Emporio Armani’s Spring/Summer 2024 collection – like a whispered secret caught in the wind, almost too soft to hear but impossible to ignore. Evoking memories from a dreamlike voyage, 'Like a Breeze' draws upon the spirit of summer, not as a season, but as an eternal state of being.

Dressing for the season is no longer a mere response to weather; it is a reflection of our spirit’s lightness, an ode to our wanderlust, to places touched and emotions felt. Taking a page from the nomad’s diary, the collection hints at destinations unknown, as though each piece has been foraged during a sunlit sojourn, caught in mid-air, only to be woven into a story of ethereal elegance.

The fabrics' very essence embodies the air's weightlessness – an intriguing dance of metallics and iridescence – with materials so soft that they might be mistaken for gossamer. And yet, these pieces are rich, lavishly embroidered but feeling as impalpable as a veil draped over a midnight moon.

Emporio Armani’s 2024 vision brings the body into the limelight, not as an object, but as a canvas for its ethereal art. Fluid jackets contour the bust, paying homage to the feminine silhouette, while crop tops and shorts offer tantalizing glimpses of skin. This delicate balance of show and tell is masterfully veiled by transparent pictorial fabrics, as if capturing a painting in motion. With every step, long, rhythmical skirts flutter, dancing to a silent tune that only the wind knows.

The style is effortlessly chic and instantaneously captivating, with a modern aesthetic that’s as 'snappy' as the click of a photographer's shutter. Flat shoes ground the collection, punctuated by small hats and foulards that whisk us back to an era where timeless style was paramount. Bags, however, are a paradox: some so vast they seem to carry secrets of a thousand tales, while others are minimalist – guardians of only the most precious essentials.

Emporio Armani
Spring/Summer 2024

A painterly palette graces the collection, commencing with golden beiges that glow like the last kiss of a setting sun. This warmth is contrasted by the profoundness of black, evoking the mystery of a moonless night. From there, the journey cools into silver, chalk, and mineral greys, only to be electrified by the deep blues of lapis lazuli and enriched by grape's depth. Unexpected jolts of chartreuse play peek-a-boo, culminating into the passionate embrace of rose bloom.

This collection is about feeling. It’s a summons to all, to not just wear, but to wander, to explore, to dream. With Emporio Armani, next summer, we aren’t just dressing the body, but the soul, allowing it to drift, wherever the wind may lead.

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SS 2024 Runway (c) Emporio Armani