Calvin Klein x Alexander Skarsgård

.new collection
Calvin Klein Fall 2024 Campaign
with Alexander Skarsgård

written Amanda Mortenson

Calvin Klein’s Fall 2024 menswear campaign is a vibe—an unapologetic nod to the brand’s DNA, but sharper, bolder, and anchored by none other than Alexander Skarsgård.

At the heart of Calvin Klein’s Fall 2024 campaign lies Calvin Klein Studio—a collection that takes minimalism and levels it up with luxe materials and razor-sharp cuts. Think slim suiting, smooth outerwear, and Alexander Skarsgård’s effortless swagger, all wrapped in a vibe that screams quiet power. It’s sleek, it’s modern, and it’s unmistakably Calvin.

The visuals drip with a kind of sophisticated ease, where the fabrics do the talking—clean lines, rich textures, and a no-fuss approach to style that feels at home anywhere, from city streets to intimate late-night gatherings. Calvin Klein is owning the dawn-to-dusk vibe, and Skarsgård is the man to take us there.

(c) Calvin Klein with Alexander Skarsgard
Directed and seen by Mert Alas
Styled by Emmanuelle Alt

Calvin Klein Studio flips the script on minimalism, injecting it with fresh energy through high-end materials like soft wools and crisp cottons. It’s understated, but far from simple—this is about craftsmanship and detail, the kind you can feel. Skarsgård moves through it all with his signature nonchalance. He makes every piece look like it was made for Mr. Skarsgård!

Skarsgård and CK are a match made in minimalist heaven—two icons of understated masculinity, cool without even trying.

“It felt sophisticated and sleek, but still very relaxed and playful,”

Alexander Skarsgård

(c) Calvin Klein

(c) Calvin Klein

Calvin Klein - CK One Essence

*New Campaign
Calvin Klein
CK One Essence

written Amanda Mortenson

Calvin Klein's summer 2024 Ad Campaign, "CK One Essence," is a hypnotic exploration of modern sensuality and timeless allure.

With visionary direction by Ben Keren and the evocative eye of Alasdair McLellan, the new campaign reshapes the CK One legacy, making a fierce declaration for the new era. Alasdair McLellan’s photographic brilliance dazzles as he assembles an eclectic ensemble featuring Abby Champion, Blesnya Minher, Cheikh Dia, Finley Prentice, Kit Butler, Mathilda Gvarliani, Noor Mutsaers, Troy Untalan, and Yenni Schwan. Each model pulses with the campaign's core mantra: intensity for all.

creative direction BEN KEREN
seen ALASDAIR MCLELLAN
styled CAMILLA NICKERSON
casting direction MARK FOLTZ

In a nostalgic nod to the revolutionary 1994 CK One launch, the campaign embraces the minimalist aesthetic that cemented its place as a cultural icon. McLellan, however, breathes new life into this iteration, imbuing it with heightened intimacy and vibrancy. The iconic black-and-white palette remains, but the compositions are tighter, gazes more piercing, and movements more fluid, mirroring a deeper connection to the fragrance's intensified essence.

The genius choice of New Order’s "Blue Monday" as the soundtrack ties the campaign to a musical legacy that spans generations. Thanks to this!
Its pulsating beats and haunting vocals provide the perfect backdrop to the dynamic visuals, amplifying the campaign's sense of urgency and passion.

The models, adorned in Calvin Klein's iconic minimalist threads, move and interact in a choreography that blurs the boundaries between dance and intimacy. Each frame exudes raw emotion and effortless cool, illustrating a world where gender fluidity and personal expression are celebrated.

models
ABBY CHAMPION + BLESNYA MINGER + CHEIKH DIA + FINLEY PRENTICE + KIT BUTLER + MATHILDA GVARLIANI + NOOR MUTSAERS + TROY UNTALAN + YENNI SCHWAN

watch campaign film

The brilliance of this campaign lies in its deft balance of staying true to the original CK One ethos while pushing the envelope to reflect contemporary sensibilities. The fragrance, with its increased concentration, promises a deeper sensory experience, much like the campaign's visuals. It’s a symphony of scent and sight, resonating with the intensity and clarity of modern identity.

"CK One Essence" transcends being just a fragrance campaign, it speaks to a generation that cherishes authenticity, inclusivity, and the power of personal connection. With Ben Keren's creative direction and Alasdair McLellan's sharp eye, Calvin Klein has woven a narrative that is timeless and urgently relevant.

Trends may fade, but the CK One Essence campaign exemplifies the lasting impact of reimagining iconic moments with a minimalist approach. Calvin Klein's latest campaign underscores the brand's commitment to enduring style, demonstrating that true essence and a refined vision have a profound effect beyond fleeting trends.

(c) Calvin Klein seen by Alasdair McLellan

Calvin Klein Spring 2024 Campaign *Kendall Jenner

.new collection
Calvin Klein Spring 2024 Campaign
with Kendall Jenner

written Monica de Luna

Experience a seamless blend of sophistication and sensuality in Calvin Klein's Spring 2024 womenswear campaign, starring iconic Kendall Jenner.

Captured through the lens of Mert Alas, the campaign is a visual exploration of contemporary elegance and understated allure.

Embodying the essence of effortless chic, Kendall Jenner channels the brand's ethos of modern minimalism. The campaign showcases the Spring womenswear collection in all its refined glory, with Kendall as the epitome of contemporary grace.

(c) Calvin Klein
Directed and seen by Mert Alas
Styled by Emmanuelle Alt

At the forefront of the collection is the Relaxed Trench Coat, a quintessential piece designed to transcend seasons with its soft draping silhouette and fluid fabrication. Complemented by the Structured Stretch Blazer and matching Wide Leg Trousers, the collection offers polished separates that redefine power dressing with a subtle sensuality.

As a nod to functionality and style, the Line Leather Crossbody Bag emerges as an elegant day-to-night essential, crafted from luxurious leather for a touch of understated luxury.

The campaign marks a new chapter for the brand, with Kendall's captivating imagery set to grace Calvin Klein´s social channels and prominent out-of-home placements worldwide.

(c) Calvin Klein

(c) Calvin Klein

Looking ahead, Calvin Klein's Spring 2024 campaign promises to continue its exploration of cultural influence, spotlighting individuals who embody confidence and individuality. It's a celebration of the Calvin Klein lifestyle—a fusion of style and self-expression.

Calvin Klein *Ode to Sensuality and Individualism

*New Campaign
Calvin Klein Fall 2023
An Ode to Sensuality and Individualism

written Sarah Arendts

The days when fashion campaigns were a mere visual treat are long past us. In this era, they’ve transformed into sensory experiences, and who better to illustrate this transformation than Calvin Klein in their latest Fall 2023 campaign?

With a fresh cast that resonates with the new age while honoring the iconic brand’s heritage, Calvin Klein's Fall 2023 offering is more than just fashion - it's a feeling.

Calvin Klein Campaign FALL 2023
Alexa Demie seen by Inez and Vinoodh

Taking center stage are names synonymous with individuality and authenticity: Alexa Demie, Kid Cudi, JENNIE, and Jung Kook. Each brings their own flavor of audacity and charm to the canvas painted by the brand, presenting us with scenes that are both deeply personal and universally evocative.

The lens behind these artfully crafted images? None other than the renowned Inez & Vinoodh, who've been an indomitable force in fashion photography for decades. The duo’s distinctive approach has always had a penchant for the surreal, and with this campaign, they present a world that’s grounded yet unapologetically ethereal.

Alexa Demie's portrayal is a sultry ode to the modern woman, powerful in her vulnerability. Wearing the brand’s Underwear line, she’s unapologetically herself - the epitome of sensuality that Calvin Klein has always embodied. Meanwhile, global sensation JENNIE seamlessly merges the worlds of the casual and refined, with pieces that wouldn't be out of place on a Parisian boulevard or a Seoul high street.

But let's not forget the boys. Jung Kook, with his dynamism, seems to tell us to dance like the world isn’t watching. His joviality is infectious, making the classic Calvin Klein Jeans feel like a second skin, imbued with the spirit of youth. Kid Cudi, a name synonymous with innovative artistry, brings that same ethos here. There's an easy-going assertiveness to his portrayal that captures the duality of the modern man.

This season's offerings solidify Calvin Klein's commitment to minimalism and sensuality. The garments, a seamless blend of modernity and timelessness, exude a sophisticated simplicity. Whether it’s the Underwear, Jeans, or the newest in eyewear and jewelry, the brand promises an ensemble that’s as versatile as it's chic. The digital realm will be pulsating with its energy, thanks to extended content on Calvin Klein's social channels.

Calvin Klein’s Fall 2023 campaign is a celebration of the individual and the collective. It invites us to embrace our unique sensibilities while reminding us of the threads that bind us all: confidence, sensuality, and a touch of playful rebellion.

Calvin Klein Campaign FALL 2023
Jung Kook seen by Inez and Vinoodh