Maison Francis Kurkdjian - APOM

.new fragrance
Maison Francis Kurkdjian APOM
*A New Fragrance for Fluid Souls

written Amanda Mortenson

Francis Kurkdjian rewrites the scent narrative with APOM, channeling pure energy into a fragrance that lives and breathes fluidity and self-expression.

APOM, short for "A Part of Me," acts as an open call to express your inner world through scent. This version blends its deep roots with a sharp, contemporary edge, capturing a vibe that’s fully in the now while still echoing its origins. APOM speaks as an olfactory manifesto for those who carve their own path.

Maison Francis Kurkdjian
APOM

This fragrance fuses with the skin, amplifying the wearer’s natural essence. It embodies individuality, free from traditional labels.

APOM taps into the personal side of fragrance, inviting a journey of self-exploration and identity expression. Launching on September 2, 2024, this scent becomes a tool for those looking to express their individuality, with sizes tailored to fit any lifestyle.

Kurkdjian approaches perfumery as an art, with APOM acting as a reflection of self—dynamic, evolving, and deeply connected to who you are. APOM transcends the typical fragrance, serving as a powerful medium for carving out your place in the world.

Francis Kurkdjian pushes APOM beyond the bottle, teaming up with filmmaker Cyril Teste to create a five-minute film that captures the fragrance’s core.

The film unfolds with intentional pacing, pulling the viewer into the narrative that shaped the scent, showcasing the precision and artistry behind APOM’s creation.

APOM takes form as a unified fragrance, merging the essence of the original pour Femme and pour Homme into a single experience. It opens with a burst of neroli, sharp and radiant, setting a bold tone. As it evolves, orange blossom and lavender intertwine, balancing floral sweetness with aromatic depth. Vanilla and white musk anchor the scent, adding warmth and depth, with ylang-ylang providing a bright, uplifting touch.

Maison Francis Kurkdjian
APOM

all images
Maison Francis Kurkdjian, 2024
video animation lemilestudios

Maison Francis Kurkdjian - Dawn + Dusk

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Maison Francis Kurkdjian
*Odes to Dawn + Dusk

written Sarah Arendts

In the labyrinth of Maison Francis Kurkdjian’s artistic vision, Paris is the soul-stirring muse behind the brand’s most iconic fragrances, Petit Matin and Grand Soir. Conceived in 2016 by the master perfumer himself, Francis Kurkdjian, these fragrances are vivid narratives capturing the city’s ephemeral beauty from the break of dawn to the depths of dusk.

“Grand Soir takes the stage, embodying the intoxicating allure of Paris as evening unfolds.”

Petit Matin kicks off the olfactory journey with a burst of musky, citrus freshness that mirrors the pristine glow of Paris at daybreak. Imagine wandering through the silent streets, the city awash in a golden light, with the promise of adventure lingering in the air. This scent encapsulates that moment, blending notes of orange blossom, litsea cubeba, and lavender with a musky base of AmbroxanTM to create a fragrance that’s all about the joyous anticipation of a new day.

Maison Francis Kurkdjian
Grand Soir

As the day fades, Grand Soir takes the stage, embodying the intoxicating allure of Paris as evening unfolds. It’s an amber, woody concoction that evokes the sensation of the city’s vibrant nightlife, its streets buzzing with endless possibilities. The initial notes of cistus labdanum, paired with lavender and cinnamon leaf, gradually give way to a warm, vanilla-amber base, enveloping the wearer in a sensuous embrace. It’s a scent that’s not just worn; it’s experienced, inviting you into the night with a promise of mysteries waiting to be unraveled.

Both, Petit Matin and Grand Soir are olfactory monuments to the moments that define the rhythm of Parisian life.

Through these creations, Maison Francis Kurkdjian offers an intimate glimpse into the city’s dual nature – its capacity for serene mornings and its penchant for enigmatic evenings. Each fragrance tells a story of time and place, capturing the essence of Parisian elegance and the transient beauty of everyday moments.

Maison Francis Kurkdjian
Petit Matin

Maison Francis Kurkdjian
Petit Matin + Grand Soir

Maison Francis Kurkdjian challenges the wearer to see Paris in a new light—to find beauty in the fleeting moments, from the first light of dawn to the allure of twilight.

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Maison Francis Kurkdjian, 2024