.BRAND DNA
* MIU MIU
Day/Night. Real/Unreal.

The new Miu Miu campaign “Day/Night. Real/Unreal.” shot by Tyrone Lebon is a closure of young rebels, emerging out of darkness into light – reflected from the surfaces of elegantly subversive fashion. For this collection, Miuccia Prada continues her rediscovery of the Miu Miu identity, drawing on the past to build the future and on codes that are at once familiar – obsessional – and new; personal and universal.

+ Creative direction Lina Kutsovskaya
+ Photographer Tyrone Lebon
+ Stylist Lotta Volkova

In that same spirit, the tropes of the evening wardrobe merge with those of daywear, specifically uniform, in many guises, sliced and slashed as proportions are continuously reinvented and the character of the looks themselves come to the fore.

A provocative play between innocence and experience, an ageless wardrobe, an atmosphere of disorientation and a world difficult to define prevails. Here are clothes to work, play and dance in, wherever and whoever the person wearing them may be. In this way, the clothes are an extension of the self, and the self is expressive of a free spirit, of a community of like-minded beings who identify with each other through a celebration of individuality – a celebration of style.

more online miumiu.com