RESEARCH AND INVESTIGATION
Technology plays a large role in developing the brand, experimenting with new scientific tools to integrate into design and materials. For the AW 20 campaign, he presented 3D rendered environments made entirely on a computer.
The designer fully embraces 3D printing because it doesn’t pollute. Using this technique, together with Brooklyn-based tech startup Zellerfeld, he created a baby shoe for Grimes’ and Elon Musk’s son. The tiny pair of shoes sport a thick sole, textured upper, Velcro fastener, and the name X Æ A-XII stamped across them. Inspired by Musk’s Drone sandal and the Tesla Cybertruck, they represent hope for the future.
Comfort and wearability are paramount, but the designer does not make any sacrifices when it comes to style. Despite the strict focus on materials and processes, his shoes are fun, modern, and eye-catching. Chunky soles, metallic hardware, gender-neutral harnesses, high-heeled sneakers, and inclusive sizing go beyond the standardization of masculine and feminine without apology.