Striking, clear shapes such as squares, rectangles, diamonds, and circles made of brushed silver or gold: German goldsmith Anna-Lena Steidle specifically focuses on timeless unisex designs in her creations, which can be combined with each other as desired due to their purist design language. "The ability to combine all jewelry pieces with each other is essential to the DNA of the label," says the designer herself.

Behind the label, ANNALENASTEIDLE is a small one-woman business. In her small old building studio with the light planked floor in Hamburg Ottensen, the goldsmith manufactures each piece of jewelry individually.

In order to avoid overproduction and not waste any materials, each accessory is created only after it has been ordered. In her collections, the designer attaches great importance to high-quality materials, the origin of which she takes a close look at. In this way, recycled gold is used to create timeless pieces of jewelry for eternity that can be passed on to the next generations.