.BRAND DNA
First Aid, First Sight
* Alexander McQueen Ready-To-Wear Spring/Summer 2023

written Mark Ashkins

 
 

Alexander McQueen has unveiled its new Spring/Summer 2023 collection at the British Fashion Council's new London Fashion Week. The inspiration for the collection came from the search for humanity.

 
 
 

“The search for humanity and human connection is part of this collection. This collection is about searching for humanity and human connection. The eye is a symbol of that humanity, a register of emotion, an expression of uniqueness. Our clothes are designed to empower. They are stripped back, dissected and focused on cut, drape and silhouette. We also looked at the work of Hieronymus Bosch, at once dark and beautiful.”

Sarah Burton, Creative Director

 
Alexander McQueen First Sight Spring Summer 2023 Show london Collection RTW Bosch Inspiration Dress
 
 

This collection is about finding humanity and companionship. It is said that the eye is a symbol of humanity, an indicator of feelings, and a representation of individuality. The clothing is designed to give strength. They are simple, analyzed, and concentrated on shape, curves, and the outline. Sarah Burton and her cohorts also took a gander at the work of Hieronymus Bosch and found inspiration in the artist's unique dark and beautiful aesthetic.

 
Alexander McQueen First Sight Spring Summer 2023 Show london Collection RTW black dress leather
 
Alexander McQueen First Sight Spring Summer 2023 Show london Collection RTW red overall
 
Alexander McQueen First Sight Spring Summer 2023 Show london Collection RTW blue dress
 
 
 

The collection by Creative Director Sarah Burton, known as First Sight, includes a total of 41 looks. These range from subtle to eye-catching and were complemented with glittery accessories and bold colors. Although the collection's color palette was primarily black, Spring/Summer 2023 also featured shimmers of blue and red, highlighted by dramatic prints and raffia fringe.

 
 
Alexander McQueen First Sight Spring Summer 2023 Show london Collection RTW white dress with red eye
 
 
 

The collection focused on the figure. Classic dresses like the tuxedo or the corset were reworked through cuts, playing with proportions and adding textures.

 

credits
all images (c) ALEXANDER McQUEEN