.BRAND DNA
* Alexander McQueen
Pre-Autumn/Winter 22 ‘PROCESS’

To illustrate the fact that creativity emerges from countless perspectives, British Fashion brand Alexander McQueen invites twelve artists, e.g. Jackie Nickerson, Marcia Michael, Cristina de Middel, Guinevere van Seenus or Lee Judas Companion, to express their individual artistic technique inspired by the Autumn/Winter 2022 women’s pre-collection.

Sarah Burton says: “I wanted to engage in a new creative dialogue with the collection this season and see how the artists interpreted the work that we created in the studio. It’s been very interesting to see how creativity has sprung from so many different perspectives, and the outcomes that have been varied and beautiful. We wanted the artists to have total freedom to respond to the looks, creating bold and thought-provoking conversations with their works. I hope that viewers will be as inspired as we have all been by witnessing these creative processes.”

Each artist has chosen a look from the collection and responded to it through their preferred artistic medium, engaging in a creative dialogue with the brand. All have been given complete creative freedom resulting in a rich conversation between their work and the selected Alexander McQueen FW22 pre-collection looks.