AI-generated model images might appear as an inventive solution, but they lack the human touch that real models bring to the table. Models with unique stories, backgrounds, and personalities create an emotional connection with consumers that artificial images simply cannot replicate. This detachment from genuine human experiences alienates Generation Z, whose members prioritize relatability and real connections with the brands they support.
Moreover, the use of AI-generated model images raises ethical concerns related to unrealistic beauty standards and lack of diverse representation in the fashion industry. The technology allows the manipulation of images to present a single, idealized version of beauty, which can negatively impact the self-esteem and body image of Generation Z. Furthermore, AI-generated images eliminate the need for diverse and inclusive casting, hindering the progress towards a more inclusive fashion industry.
These issues become even more pronounced when considering the practical implications of AI- generated images. E-commerce brands that opt for these images may find that their customers are put off by the lack of realism, ultimately leading to lower conversion rates. AI-generated images also offer limited perspectives and may not accurately represent sizing, which can cause confusion and hesitance among potential buyers. In the long run, the costs associated with lost conversions and increased returns may outweigh any perceived cost savings from using AI-generated images.
Worse still, some companies offering AI-generated model images are not actually utilizing advanced artificial intelligence algorithms. Instead, they use manual human editing and misleadingly market their services as AI-generated to capitalize on the hype surrounding AI technology. This misrepresentation not only deceives customers but also undermines the potential advancements that genuine AI technology could bring to the fashion industry.
