Maison Kitsuné *Born a Flâneur

.new campaign
Maison Kitsuné Spring/Summer 2024
Born a Flâneur

written Amanda Mortenson

Paris, the timeless city of arts, the cradle of bohemian dreams and avant-garde elegance, finds itself once again at the heart of sartorial conversation.

Maison Kitsuné unveils its Spring 2024 campaign, a tribute to the city that never ceases to inspire. This season, it’s all about capturing the spirit of the flâneur, the quintessentially Parisian art of leisurely strolling through the city's vibrant streets, observing the tapestry of life unfolding in real-time.

In this first chapter of the campaign, Maison Kitsuné takes us on a journey through Paris' iconic landscapes. The brand reimagines the flâneur, not just as a literary figure but as a modern-day muse for the urban dweller. It's an invitation to slow down, to absorb the kinetic energy of the city, to find inspiration in the mundane and the magnificent that coexist in the Parisian alleys.

The collection itself is a masterclass in understated cool. It’s a blend of urban essentials that speaks to the heart of the city dweller. Heavy on denim, a tribute to the versatile fabric of the metropolis, the pieces range from Abstract Daisy prints to echoes of Japanese workwear. The preppy knits, slouched nonchalantly over pinstriped pieces, redefine classic tailoring.

In a bold move, Maison Kitsuné spotlights emerging talents Pierre de Maere and Lomijoh as the faces of this campaign. Pierre de Maere, one of 2023’s most captivating artists, brings his distinctive style and charismatic presence to the forefront. His debut album "Regarde-moi" has already created ripples worldwide, and his connection to Paris adds an authentic touch to the campaign. Originally from Belgium, Pierre’s affinity with Paris mirrors the journey of many artists who find solace and inspiration in this city’s embrace.

Lomijoh, a French-Cameroonian singer, infuses the women's collection with her rebellious spirit. Caught mid-stroll in the Parisian streets, she perfectly embodies the modern flâneur, mixing and matching key pieces from the season. The highlight? The poetic Floating Flowers print and a new crochet logo knit vest that are as much a statement of fashion as they are of independence and artistic freedom.

talent: Lomijoh

MAISON KITSUNÈ
Spring 24 Campaign *Born a Flâneur
talent: Pierre de Maere

The campaign celebrates a lifestyle, a philosophy, and an aesthetic that transcends geographical boundaries. Maison Kitsuné invites us all to wander, to explore, and to be part of the endless story that is Paris – and, by extension, the world.

all images
(c) Maison Kitsuné

Maison Kitsuné x and wander *LE CHALET

New Campaign
Maison Kitsuné x and wander
* Take Us to "LE CHALET" for A/W 2023

written Max Sneyder

A winter wonderland sprinkled with Parisian flair and Japanese craftsmanship—this is what the Maison Kitsuné x and wander collaboration is serving us this Autumn/Winter 2023. Two worlds come together in harmony, fusing Maison Kitsuné's unmistakable Parisian charm and irreverent attitude with and wander's passion for adventure and outdoor exploration.

Enter "Le Chalet", the heart of this innovative collection. A vision of a gathering, this imagined space hosts a collective of loved ones escaping the urban hustle for a serene snowy mountaintop retreat. Through this concept, the collaboration seamlessly melds the DNA of both brands, crafting the ultimate winter wardrobe.

The nostalgia of ski slope uniforms and the vibrant flair of eighties sportswear shines brightly in "Le Chalet". Yet, the collection isn't trapped in time—it beams with modernity. The contemporary cuts, with their relaxed oversized and padded silhouettes, offer a refreshing twist on winter wear. Maison Kitsuné sprinkles its magical graphics throughout, reimagining holiday knitwear with a youthful, cheeky twist.

and wander's signature practicality is embedded in every piece. Picture a hooded insulation jacket, crafted to shield you against the biting glacial winds, or a fox-checkered fleece that's a hug in clothing form—perfect for those fireside moments. From printed totes designed for every winter escapade to versatile knitted accessories, this collaboration leaves no stone unturned.

This collection is the epitome of form meeting function—a sartorial invitation to relish moments with friends, be it sliding down snow-covered peaks or sipping hot cocoa in bustling city cafes.

(c) Maison Kitsuné x and wander

Don't just brace for winter—embrace it with "Le Chalet".

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(c) Maison Kitsuné x and wander