LOUIS VUITTON *Spring-Summer 2025 by Pharrell Williams

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Louis Vuitton SS25 Men´s Collection
Pharrell's Cosmic Symphony

written Amanda Mortenson

Pharrell Williams just set Paris ablaze with Louis Vuitton's Spring-Summer 2025 Men’s Collection.

On the rooftop of La Maison de l’UNESCO, with panoramic views of Paris and a never-ending soundtrack—"Triumphus Cosmos"—vibrating through the air, it felt like stepping into a futuristic musical. The beats of Clipse, John Legend, and Adekunle Gold synced perfectly with a diverse cast of models showcasing a kaleidoscope of global culture.

Pharrell’s vision zooms out to a cosmic level, capturing humanity in all its nuanced glory. This SS25 Men´s collection is a solar reflection of our shared essence, with a palette inspired by skin tones from every corner of the globe. From a distance, the looks might seem monochromatic, but get closer, and you’ll see the intricate craftsmanship, like the complexities of human skin, unfold.
La Maison de l’UNESCO, a symbol of global unity and peace, was the perfect stage for this narrative. Here, the LVERS community—those who embody Louis Vuitton's ethos of discernment, craftsmanship, and an insatiable thirst for travel—gathered. The energy was electric, a melting pot of cultures and ideas, the essence of the Louis Vuitton Studio Prêt-à-Porter Homme.

The show kicked off with a cinematic bang. Air Afrique’s prelude film, set within the UNESCO building, imagined future diplomats as children, absorbing lessons on unity from Simon Njami. This piece wasn’t just a film; it was a statement on intergenerational responsibility and the power of cultural fusion. Air Afrique’s artistic fingerprints were all over the collection, infusing it with Afro-diasporic patterns and graphics that bridged continents and eras.

Fashion-wise, Pharrell played with archetypes of travel. Think tailored jackets and bombers inspired by pilots, double-breasted coats for the suave diplomat, and technical sportswear for the modern explorer. Tracksuits and workwear were refined to perfection, catering to the jet-setter who values both comfort and style.

also read LOUIS VUITTON Cruise 2025 Collection Review

Embroideries, buttons, and fabrics—each element was a detailed marvel. Patterns and Monograms took on skin-like textures, blending seamlessly with materials that mimicked animal hides, adding layers of tactile intrigue.

Accessories were actually focal points. Bijou-encrusted buttons, pearl-lined belt chains, and intricately embroidered details turned every item into a piece of art. The Soft Leather Goods line redefined classics like the Alma and Neverfull, crafting them in luxurious, supple leather with historic Monogram embellishments. These bags, along with the artisanal trunks, screamed luxury and functionality.

Footwear was just as dynamic, with LV Agent boots featuring square toes and thick soles, LV Bowling shoes in elegant nappa leather, and LV Rider cowboy boots in exotic patches. Sunglasses channeled aviation vibes, while accessories like aviator caps and jewelled brooches added a dandy flair.

Pharrell’s debut fragrance, LVERS, was the olfactory cherry on top. Created with Jacques Cavallier Belletrud, it bottled the essence of sunlight with notes of galbanum, cedarwood, sandalwood, ginger, and bergamot—capturing love, vitality, and the spirit of adventure.

watch the show LOUIS VUITTON Spring/Summer 2025 Men´s Collection by Pharell Williams

Pharrell Williams again crafted an experience—a contemporary musical where fashion, music, and global diversity played in perfect harmony. Louis Vuitton's Spring-Summer 2025 Men’s Collection show was a mind-blowing fusion of our shared journey, meticulously crafted and bursting with passion.

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(c) Louis Vuitton Men´s Collection Spring/Summer 2025

Louis Vuitton *Cruise 2025 Collection

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LOUIS VUITTON Cruise 2025 Collection
Gaudí-inspired Catalonia Couture

written Monica de Luna

In a fashion spectacle as audacious as its venue, Louis Vuitton unleashed its Cruise 2025 Collection at Barcelona's iconic Park Güell.

Gaudí's architectural dreamscape set the stage for a collection that was downright revolutionary. This fusion of Gaudí's whimsical designs and Louis Vuitton's trailblazing fashion crafted a sensory feast, striking a deep chord with the audience.

Antoni Gaudí, more than an architect, is an entity that embodies the spirit of Barcelona. His creations are living organisms, continually evolving within the city's vibrant pulse. This idea of perpetual transformation and innovation mirrors Louis Vuitton's ethos perfectly. The 2025 Cruise collection is a tribute to Spain’s rich cultural heritage, blending the Maison's precision with the country's fervent character. It’s tradition morphed into high art, where the clash of dark and light, old and new, melds together in flawless harmony.

Set designer James Chinlund crafted a scenographic masterpiece, with seating arrangements that seamlessly followed the organic contours of Park Güell. The atmosphere was electrified by a dual soundtrack of Gary Numan's "Music for Chameleons" and Malcolm McLaren's "Madame Butterfly," each track encapsulating the collection's eclectic spirit. The juxtaposition of Numan’s synth-heavy beats and McLaren's operatic flair perfectly complemented the visual and emotional journey of the show.

Models glided down the undulating paths of Gaudí’s utopia, draped in garments that echoed the architect's bold use of color and form. Rich, vibrant hues dominated the palette, reflecting Spain’s passionate energy. Intricate patterns and fluid silhouettes paid homage to the traditional Spanish dress, yet were reimagined with a contemporary twist. The collection's standout pieces included flowing dresses adorned with mosaic-like embellishments, reminiscent of Gaudí's own trencadís technique.

Louis Vuitton's creative director Nicolas Ghesquière seamlessly integrated these elements, pushing the boundaries of conventional fashion. The collection was a love letter to the art of travel and discovery, infused with the essence of a land that is both historic and forward-thinking. Each piece told a story, of fashion and of cultural synthesis and artistic exploration.

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The last model slipped into the winding paths of Park Güell, leaving the audience spellbound. In Gaudí’s fantastical playground, Louis Vuitton’s Cruise 2025 show was a conversation between eras, merging tradition with avant-garde.

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(c) Louis Vuitton Cruise 2025
Looks Pictures: Giovanni Giannoni
Empty Set: Romain Laprade