Prada Re-Nylon 2025

Prada’s Re-Nylon Odyssey
Threads That Speak of Oceans

written ALBAN E. SMAJLI

Threads are never just threads. In Prada’s hands, they’re remnants of past errors and whispers of future hope. Collaborating once again with National Geographic CreativeWorks, Prada ventures into uncharted territories of storytelling, presenting a series of cinematic vignettes that unravel the origins of their regenerative vision.

Benedict Cumberbatch and Sadie Sink, figures of cultural magnetism, traverse Norway and Mexico in this year’s episodes. Their presence illuminates the heart of the initiative. These are ecosystems of thought, connecting marine preservation, education, and the fashion landscape. Under the lens of Prada’s ongoing SEA BEYOND project, initiated in 2019 with UNESCO’s Intergovernmental Oceanographic Commission, every stitch in the Re-Nylon fabric is a conversation about oceanic literacy and collective futures.

BENEDICT CUMBERBATCH
Lofoten, Norway

(c) PRADA 2025
Re-Nylon Collection

In the Lofoten Archipelago, Arctic winds carry tales of marine life entangled in ghost nets—silent invaders drifting through global currents. Benedict Cumberbatch, alongside environmental advocate Valentina Gottlieb and local expert Carl Höjman, traces these remnants of plastic to the systems that perpetuate ecological harm. This episode confronts the urgency of protecting marine ecosystems, turning a lens toward the actions shaping their future.

Sadie Sink explores the intricate ecosystems of Mexican waters, revealing their fragility and the ongoing efforts to nurture their survival. Prada’s Re-Nylon initiative engages with local communities to amplify solutions addressing environmental challenges. These films draw attention to the necessity of preservation, weaving together stories of resilience and action.

SEA BEYOND extends beyond the physical, creating a platform of education and engagement. Since 2019, over 35,000 students have explored ocean literacy through innovative tools like VR and outdoor learning, bridging the gap between ecosystems and those poised to inherit them. The initiative’s mission is clear: to counter ignorance with knowledge and inspire active stewardship.

In Venice, the “Kindergarten of the Lagoon” cultivates early connections with fragile marine systems. Children learn directly from the environment, understanding its delicate balance and also their role in its future. Through SEA BEYOND, 1% of Re-Nylon’s proceeds fuel programs that sustain these efforts, transforming products into purposeful action.

watch film PRADA RE-NYLON ON ARCTIC TIDES

(c) PRADA 2025
Re-Nylon Collection

Re-Nylon challenges the industry’s entanglement with unsustainable practices. Prada’s approach, showcased through National Geographic’s visual narratives, provokes thought and sparks dialogue. These episodes confront and explore the transformative potential of fashion as a medium for ecological advocacy. With every thread crafted from ocean waste, Re-Nylon embodies a deliberate step toward a conscientious future where aesthetic value aligns with environmental intent. Prada’s vision creates a roadmap for luxury redefined—where responsibility shapes identity.

Scarlett Johansson *Prada Galleria

.new campaign
Scarlett Johansson stars in Prada’s Latest Campaign
The Art of Reinvention

written Sarah Arendts

Scarlett Johansson redefines the spectacle of the screen in her latest collaboration with Prada, turning the streets of New York into a stage for self-discovery and sartorial expression. The campaign is a cultural dialogue, where Johansson, donning the timeless Prada Galleria, delves into the depths of persona and performance.

PRADA Campaign

Talent Scarlett Johansson
Director Jonathan Glazer
Creative Director Ferdinando Verderi

Scarlett Johansson and Prada: Portraits of Transformation
(c) PRADA Campaign

Under the sharp eye of Jonathan Glazer, this visual feast blurs the lines between the cinematic and the real, capturing Johansson as she navigates the complexities of her craft. Each frame is a study in contrast—a dance of the intimate and the expansive, the actor and the character, the narrative and the narrator.

Johansson’s method is meticulous, her execution flawless. She rehearses lines with a chameleon-like adaptability, each phrase a different shade of emotion, each gesture a different story. This isn’t just acting; it’s alchemy—transforming words into worlds, emotions into experiences. Through Glazer’s lens, we see the gears of this intricate machine at work, with Johansson as its beating heart.

A testament to the power of fashion and film as mediums that not only reflect but reshape reality.

(c) PRADA Campaign

The Prada Galleria isn’t merely an accessory in this campaign; it’s a protagonist. It transitions seamlessly with Johansson, echoing her every move and mood. Here, Prada elevates the handbag from a functional piece to a symbol of craft, a constant companion through the shifts of everyday life and the transformations of a performer.

As Johansson steps off set and onto the city streets, the campaign takes a narrative leap. The transition from a controlled, staged environment to the unpredictability of real life mirrors the dualities that Prada loves to explore: the visible and the invisible, the surface and the depth, the persona and the person.

The campaign is a narrative in its own right, a story of discovery and design where Scarlett Johansson and the Prada Galleria navigate the fluid boundaries of identity and artistry.

(c) PRADA Campaign

Prada New Arqué Fall/Winter 2023

*New Collection
Prada´s New Arqué
Must-Have Accessory for Fall/Winter 2023

written Sarah Arendts

There's an art to subtlety and sophistication in fashion, and Prada has once again proven its mastery with the launch of its new Arqué Fall/Winter 2023 collection. This avant-garde accessory, with its audacious modern design, brings an extraordinary new vision to the iconic Prada aesthetic.

(c) PRADA 2023

The striking allure of the Arqué bag lies in its unusual crescent shape, a homage to the timeless hobo bag design, but elevated to unprecedented levels of elegance and luxury. Enhanced with refined details and craftsmanship, the piece offers a harmonious blend of old and new – the traditional inspiration of the design in exquisite juxtaposition with the freshness of its interpretation.

The Arqué’s construction is a testament to Prada's enduring dedication to superior artistry. The bag is assembled from two pieces shaped with wooden forms, evoking a sense of organic simplicity, while simultaneously celebrating precision and balance in its architecture. The shoulder strap, running the full length of the bag’s curve, accentuates this geometry in concert with a contrasting rib detail.

The bag's exterior is fashioned from sumptuously soft calf leather, a staple material in Prada's handbag repertoire, renowned for its durability and rich texture. In contrast, the interior lining boasts nappa leather, prized for its buttery softness and premium quality, transforming the act of reaching into the bag into a tactile experience of luxury.

But the genius of the Prada Arqué lies in its multifaceted versatility. It offers two adjustable and interchangeable handles, allowing the wearer to adapt the bag to their personal style or mood. Whether worn on the shoulder or slung across the body, the Arqué effortlessly transforms to suit the dynamic lifestyle of the modern woman.

(c) PRADA 2023

Available in a carefully curated palette of black, cognac, and white, there’s an Arqué for every ensemble. Each bag is adorned with an enamelled metal triangle logo on the front - a symbol synonymous with the Prada brand - and elegantly finished with gold metal hardware, for an opulent touch of sparkle.

As we look towards the upcoming Fall/Winter season, the Prada Arqué is set to take the fashion world by storm. This isn’t just an accessory; it’s an investment piece, a statement of refined taste and appreciation for the intricacies of high fashion. With its balance of geometric precision and elegant simplicity, the Prada Arqué is much more than a bag; it’s the embodiment of the Prada philosophy: timeless, innovative, and quintessentially stylish.