Beate Karlsson presented her SS23 AVAVAV collection at Milan Fashion Week
.BRAND DNA * AVAVAV Beate Karlsson presents at Milan Fashion Week
written Amanada Thomson
AVAVAV is back for the Spring/Summer 2023 season with a very dramatic debut collection. The brand’s Creative Director, Beate Karlsson, conceptualized the collection around the idea of “success and failure”, with models falling on the runway to represent this. The Florence-based label caused a stir at Milan Fashion Week with this unique and thought-provoking approach to fashion.
With money as the driving force behind the collection, Karlsson sent a group of models down the runway in over-the-top bathing suits, dresses, hoodies, and jackets. Textures played a big role in the collection, with knee-high boots and a pink coat being particularly eye-catching.
AVAVAV presents its new collection of ready-to-wear and accessories that explore the concepts of success and failure. The collection was inspired by money and the pursuit of it, and features bling-out swimsuits with dollar-shaped emblems, sheath dresses with the brand's familiar logo, oversized hoodies and jackets, shoulder pads, and crafted denim.
