LAVAZZA 2025 Calendar
*Celebrating 130 Years of Blending
written Alban E. Smajli
The Lavazza 2025 calendar is a living work. Its pages carry a rhythm, shaped by 130 years of blending.
It moves through color, energy, and form, holding stories that stretch across time. Omar Victor Diop creates four acts, each unfolding with precision and intention. The frames capture motion, moments, and layers that reflect connection.
Blending Cultures begins in winter. Blues fill the space, drawing focus to Whoopi Goldberg. Her presence forms the axis, surrounded by gestures and movements that echo outward. The frame holds lives, histories, and expressions, each one adding weight to the composition. Spring emerges in Blending Times. Jannik Sinner steps forward, his energy defining the tone. Arne Anker stands within the frame, his stance precise, his presence calm. Props and textures align with the figures, extending the narrative into the space they occupy. The image holds movement, grounded in craft and care.
(c) Omar Victor Diop
LAVAZZA Calendar 2025, February
Summer shifts into Blending Roots. Omar Victor Diop steps into the frame, central to the story. The tones deepen into green, reflecting origins and connections. The composition expands, pulling threads of identity and place into focus.
Autumn closes with Blending Minds. Julia Nordhaus enters the frame, her energy focused and deliberate. Ochre tones fill the space, creating a sense of thought and creation. The composition feels open, inviting reflection and engagement. Every detail contributes to the narrative, holding its place within the whole.
The calendar moves through these acts, carrying the philosophy of blending into its imagery. The bar counter repeats across frames, forming a thread of exchange and connection. Props, shadows, and textures create depth, adding layers to the story. The energy of blending continues in every element, carrying the vision forward.
Blending began in 1895. Luigi Lavazza worked among sacks of coffee beans, each carrying whispers of the land it came from. Aromas clashed, mixed, and settled into something unified. The act grew into an idea, shaping how Lavazza created and connected with the world. Every blend carried stories, people, and places.
“The end result is much more than the sum of individual parts: the result is the Lavazza Group, a family of over 5,500 people, celebrating its 130th anniversary—a long, pioneering journey oriented toward responsibility for people and the environment.”
Francesca Lavazza
Member of the Board of the Lavazza Group
The 2025 calendar transforms this philosophy into visual form. Omar Victor Diop’s lens captures blending as an act of energy, movement, and stillness. Each tableau unfolds with precision, drawing the viewer into its layers. Blending Cultures reveals the winter blues. Whoopi Goldberg holds the center. Around her, figures interact, each one carrying its own weight within the scene. The composition speaks to exchange and the coexistence of traditions.
Spring emerges in Blending Times. Tennis-star Jannik Sinner and Arne Anker take the lead. Sinner brings a sense of vitality, while Anker reflects the artistry of craft. The rhythm of the scene resonates through objects and gestures. Blending Roots shifts into green, where Diop steps into the frame. His stance anchors the image in the concept of shared origins.
In Blending Minds, Julia Nordhaus of Lavazza Germany becomes the focal point. The ochre tones of autumn surround her, carrying the energy of collaboration and the pursuit of ideas. Her gaze suggests a vision forward, rooted in creativity and innovation.
Blending defines each frame. It appears in the arrangement of subjects, in the textures, and in the spaces where people and objects converge. The recurring bar counter emphasizes gathering and exchange, while the costumes and props bring layers of context and meaning into focus. Every element contributes to the overall narrative.
read more: Let´s Blend! Calender 2025!
(c) Omar Victor Diop
LAVAZZA Calendar 2025, August
(c) Omar Victor Diop
Artist portrait
“I depicted the concept of blend through the use of color—universal yet deeply personal. My intent was to create a multifaceted fresco that united identities, origins, and skills in a unique symposium.”
Omar Victor Diop
scroll the calendar
Arne Anker brought his perspective as Lavazza’s Ambassador of Indulgence for Germany. His Berlin restaurant, BRIKZ, reflects the blending ethos through its evolving menu. Coffeetails, a centerpiece of his work, reimagine coffee as a living ingredient, constantly adapted to new contexts.
Anker’s approach embodies the spirit of blending, creating moments that move beyond the static and into the experiential. Francesca Lavazza spoke of the calendar as a reflection of shared values. Her words grounded the project in the brand’s ongoing mission to connect people and ideas. Julia Nordhaus, whose presence in Blending Minds highlights Lavazza’s commitment to forward-thinking innovation, underscored the importance of collaboration within and beyond the company.
The 2025 calendar extends Lavazza’s heritage into new dimensions, transforms blending into a framework for thinking, one that bridges art, culture, and identity. Its unveiling in Vienna emphasized this movement, reinforcing Lavazza’s role as a catalyst for connection and creativity. The project shows how blending, born in coffee, continues to shape the way the brand engages with the world.
A Brewed Vision shared with Lavazza
(c) Omar Victor Diop for LAVAZZA
2024